About 2begold

KINGS OF INNOVATION Italian goldsmiths are true innovators. They are unique in giving full meaning to an overused word such as "innovation". They are particularly able to make something new happen, change the order of things, make them simpler, and turn a problem into new opportunities. It's what they call the "Italian genius". This is, in short, the obvious skill of Del Pia, the company from Arezzo specialized in manufacturing hollow jewellery and chains, namely highly aesthetical accessible and affordable jewels.

GOLD-SILVER COMBINATION Thinking about accessibility and the way to make it more tangible, Del Pia has developed an amazing technique described as follows: "a silver tube is set into a gold tube supported by a copper ring. The gold/silver ratio is about 1 to 10. Once the copper is removed from the inside, the jewel takes the desired shape as a if it were fully made up of gold product. The two (gold and silver) tubes are then laser welded together. The resulting jewel is unique in its exceptional beauty and cost". This technique is not a convenient shortcut, like conventional electroplating, nor a mere make-up and indeed it has lifetime warranty. Instead, it is something completely different: it is a sort of radical answer to the old question of limiting the price by high-tech combination of metals, invisible to the eye of the beholder, but affordable for the wearer.

CONTINUITY Now, for the avoidance of doubt, we have to say we have published the "instructions" above for the simple reason that Del Pia has already patented this innovation under the term "2begold". This novelty is a credit to a story started with Romano Del Pia in 1977 and going on with his three children Giorgio, Alfredo and Stefano through continuous technology upgrading, product innovation for creativity and ability of skilled labour. Now, these key factors of leadership to be successful in international markets have been greatly strengthened by the introduction of the revolutionary "2begold".