Fascinated by the reverence that Japanese women have for beauty as an art, MINERVA’s founder Tony Sanguinetti embraced their sophisticated attitude to beauty. He realised that their diet was an essential part of their daily beauty regime. This inspired him to develop a range of products for the Western world that would capture the Japanese approach to youthful and radiant skin. Our first ever liquid beauty supplement PURE GOLD COLLAGEN® was launched in the UK in 2011.

At MINERVA Research Labs, we are committed to offering specialist, innovative and great tasting collagen drinks that truly improve the health and beauty of skin. Working with leading academic institutes, nutrition and scientific experts, we have created with GOLD COLLAGEN® a range of collagen supplements supported by 3 Patents and 9 clinical studies with results published in 9 peer-reviewed scientific papers and medical books1 . With over 30 Million bottles sold worldwide2, trust the collagen expert to give you the best solution, tailored to your individual lifestyle and needs.