Rebecca So founded SWAY to take the guesswork out of deodorant after struggling for years to find a natural option that actually worked. With literally dozens of brands on the market to choose from, Rebecca had become, by default, a test dummy for the deodorant market, and knew that there had to be a combination of ingredients that would get the job done without harmful chemicals, skin irritation, and clothing stains. So, she got to work! She started experimenting with natural ingredients and, after many attempts, finally found the winning combo. It was an all-natural, exceptionally effective, long-lasting, and zero-residue solution that her friends and family raved about! Today, not only is Rebecca on a mission to elevate underarm care and saving two pits at a time, she has expanded her line to offer total body skincare products using natural and premium ingredients.