About the Brand PÜR The Complexion Authority is the destination around the globe for the best in skin-perfecting mineral-based makeup and skincare solutions. PÜR products are clinically formulated to deliver better-looking skin in 60 seconds and healthier skin in 60 days. We like to describe our mineral makeup as "makeup with a purpose." All products are formulated with good-for-your-skin ingredients that not only help cover skin imperfections but also help correct its overall appearance.