We believe that a good self tan should be like a good face lift, completely undetectable. That's why all of our products have been formulated with our patented Tantone Technology to ensure the most natural looking glow in town. The words streaky, orange and hard to apply, simply aren't in our vocabulary. And you don't just have to take our word for it! All of our Tan-Ovations have been tried, red carpet tested, obsessed over and Instagrammed by James' star-studded A list clientele.