We've come a long way since our beginning. It all started as an idea in a garage in Riverdale, Utah. As a dedicated father and fan of basketball, Lifetime Products' founder simply wanted to build a better basketball hoop for his family. His passion for innovation quickly expanded beyond his initial project, and he created a company in March of 1986 called Lifetime Products. The philosophy for the name, as well as the goal of the company, was to build durable lasting products for consumers and their families.

It’s not just in our tagline, it's our promise to you. Our goal is, and has always been, to create affordable products with quality, strength, and durability. We do this by growing profitably and providing opportunities for our people. We do this through diversification, by continuing to enter new product categories, expanding our market share, and constantly improving and innovating. And, we do this by sharing value with our customers while lowering costs. But it's about more than just quality products. It's about being a quality company. Our brand is world-trusted and of great value to our customers.