Behind the Brand is a team of very talented Scandinavian designers and Canadian merchandisers that conceive the perfect collection for North American Women. We place creativity and passion at the heart of everything we do. Characterised by functionality and novelty, thriving for newness and originality, Modern Identity pieces offer a highly curated collection. Our unique styling will flatter all body shapes and curves. We believe that fashion is an opportunity to have fun and for self expression. We ensure versatile, strong seperate pieces to achieve amazing and endless outfit inspirations. Life can be challenging, getting dressed shouldn’t be.

Embrace the comfort and elegance you deserve with total confidence.

Let us bring out your unique style, Let us bring out your Modern Identity!