Diamonelle® is Today's Shopping Choice's exclusive brand of simulated diamond jewellery. Diamonelle® stones are machine cut to the exact dimensions of genuine diamonds for a fire and brilliance that is superior to the real thing.

Diamonelle® is the highest quality and most expensive diamond simulants in this category. They are virtually flawless and colourless. The shape, size and position of the facets are identical to that of a genuine diamonds.

Diamonelle® stones look so much like real diamonds that only a trained jeweller or gemologist can tell the difference.