Founded in Quebec in 1991 by brilliant design-mogul Johanne Boivin, Joanel The Brand is one of Canada’s leading industry designers for leather handbags, purses, and fashion accessories. In addition to this, Joanel is highly deemed as one of Quebec’s most successful and sought-after designers. The brand’s simplistic styles blend classic looks with pure functionality, offering something for everyone, from weekend-style tote bags to sleek fanny packs to quilted nylon crossbody bags. Find the look you’ve been searching for at an affordable price when you shop Joanel The Brand, right here at TSC. Joining the family of The Bugatti Group Inc. in 2015, Joanel’s designs continue to cater to more than 1,000 prestigious clients both nationally and abroad. The brand remains a pioneer in the fashion world, releasing more than 300 new purse and accessory designs each year and selling more than 250,000 handbags annually. Mixes of high-quality leathers and synthetic materials adorned with stunning embellishments and hardware add the perfect touch of fashion flair to any ensemble. Whether you’re wearing business casual for a day at the office or flaunting a flirty look for a night on the town, you’ll find a Joanel handbag that flawlessly complements your personal style. Take your look from day to night with a sleek and versatile leather-like backpack by Joanel. Various interior compartments allow you to store your everyday essentials and stay organized easily. Practical exterior purse pockets make accessing your cell phone and keys quick and easy. Trendsetters love making a statement with Joanel’s Hollie Handle Bag in white vegan leather. Equipped with a beautiful detachable inner pouch, this multi-functional crossbody bag makes it easy for you to cruise through your days in elegance. With a range of handbag and accessory styles fit for every occasion and personal taste, we’re confident you’ll fall in love with the unique designs by Joanel The Brand. Shop the collection here at TSC.