Whish founder Aimee Werner discovered the benefits of natural ingredients when she ran out of her drugstore brand and borrowed her husband's all-natural imported shaving cream. She was shocked at how different her skin felt and realized the importance of ingredients when it comes to skin care. Werner began scouring stores for natural products and found them quite difficult to come by—and this is where Whish began! Over the years, her continued passion and belief that better ingredients are better for the skin has inspired her and Whish to create a full line of naturally effective products which can enable intelligent choices in skincare. Whish searches the planet looking to discover new and revolutionary ingredients that are not only better for you but also deliver results. Whish cares about what you put on your skin.